BASE Beauty 

Ashley Keenan, a South Miami native, is the creative mind behind BASE Hair & Skin, South Miami’s new loft-concept salon. Just one look at their 5-Star Yelp reviews and it’s no wonder why this boutique salon has gained such popularity overnight. Having worked in large, high-volume salons in Los Angeles and Miami, Keenan decided she wanted to offer a more intimate and inviting experience for her guests.

BASE Hair & Skin is best known for their extensive consultations and long-term, custom-tailored regiments for each guest’s unique hair or skin concern. Directly overlooking Sunset Dr., their New York loft esthetic dons floor-to-ceiling windows, marble hair stations and creative light fixtures. One step inside and it’s clearly evident no detail was overlooked.

Although they offer a wide range of beauty services, they pride themselves on pairing the industry's best products with the latest techniques.